tag:blogger.com,1999:blog-8624561982769901130.post8984224841639545701..comments2023-04-16T06:03:35.346-07:00Comments on The Scoop ( Beta): Some jousting within the King's courtSonya Moorehttp://www.blogger.com/profile/00117564843486883430noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8624561982769901130.post-86398009492668056372006-12-28T15:40:00.000-08:002006-12-28T15:40:00.000-08:00I'm not sure if was candor or just knucklehead...I'm not sure if was candor or just knuckleheadedness/bad math, but when I heard the 15% figure on NPR yesterday morning, my first thought was that they're sandbagging--no way does BK do 15% of its business with kids/kid-influenced, though McDonald's might. And even then, the impact will not be to lose 100% of any kids-generated business, but some fractional amount of that because the kiddies won't know that BK now has the latest in plastic-molded schlock. My assumption was that they were overplaying the impact for media effect, but that's a bad strategy since the investment community listens to news too. They took a minor beating in the morning, but recovered in the afternoon and are up net for the week today.Chipnoreply@blogger.com