Monday, July 24, 2006

Not your daughter's McDonald's

Snack-sized chicken wraps may be the lure McDonald's is fly-casting into the U.S. market this summer. But elsewhere in the world, the burger giant is figuring it can turn heads with far more ambitious bait. Consider, for instance, the silver-dome-worthy dishes it started testing today in Australia.

The experimental My Dinner Now menu features four dishes marketed as upscale fusion fare. There’s a lemongrass chicken with penne pasta, obviously combining Thai and Italian staples; rendang beef and penne, for someone with more of an Indian yen; beef Bolognese penne; and orange, lime and ginger chicken.

Remember, this is McDonald’s, a concept that had to yank a chipotle-flavored chicken sandwich from its permanent menu here in the States because of acceptance issues.

And the prices range from $7.95 to $8.95.

The chain didn’t release many details to the Australian press about how the dishes are prepared. But it did note fresh vegetables are used.

Who’d have thought that Americans would be laggard adapters?

1 Comments:

Anonymous Anonymous said...

i like big macs

August 16, 2006 at 7:35 AM  

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