Friday, February 22, 2008

Forget Botox. Have a brewski.

My wife is out of work, my profession is in a nosedive, and the industry I cover is limping through a financial quagmire. Yet today I’m a happy camper, albeit of the camping-on-a-barstool variety. A scientist in Japan has developed a beer that purportedly fights wrinkles. Now, through a discovery akin to inventing fire, you can catch a buzz and come away with the forehead of a 20-year-old.

Best of all, the active ingredients are fairly natural, so the beer doesn’t fall into the category of frankenfoods. It’s basically a matter of supercharging the production process with extra hops and polyphenols, the anti-oxidants that develop during fermentation.

The as-yet-unnamed beer is one of a growing number of alcoholic beverages that have been formulated to deliver health benefits along with a warm glow. VeeV, a new spirit made from the Latin fruit acai, promises a hangover-free head because of its anti-oxidant-rich core ingredient and the added minerals and vitamins of prickly pear. You can avoid colds, fend off vampires, aid your digestion and realize other purported health benefits by drinking a garlic-flavored vodka. Or slow the aging process by sipping a pomegranate liqueur, yet another quaff abounding in anti-oxidants. And if you need a pick-me-up, try a Four malt beverage energy drink.

If this continues, pretty soon you’ll be able to go on a three-day bender and come back looking as if you were munching celery sticks at Canyon Ranch.

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2 Comments:

Anonymous Orrick Nepomuceno said...

How funny! What will be next? Cancer fighting cigarettes?!?!? Sign me up!

February 22, 2008 at 2:58 PM  
Anonymous Peter Romeo said...

Don't laugh--there's apparently a brand of cigarettes sold elsewhere in the world that's enriched with vitamin E. So long health club, hello, smoker car.

February 22, 2008 at 3:01 PM  

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